Email Blasts (also know as Email Marketing , Mass Email, Bulk Email) is a great way to stay in touch with existing customers and cross sell/up sell your products/services to a client base who has already done business with you.
Out of all the online advertising channels available, Email Blasts are the lowest cost and usually have the highest conversion rate. Why? Because it is easier to cross sell or upsell existing clients, and email is a non-intrusive way to get your message out.
When you send a well designed email blast campaign to your customer list, you can response rate of 3-6%. Considering the low cost to implement and send a campaign, it is no surprise that email marketing is becoming an extremely popular channel.
The main problem that we encounter with Email Blasts is a client who is successfully delivering email marketing messages at a small level (a couple hundred) who suddenly gets blocked by their ISP and can no longer deliver. This is a common problem that can be solved by using an Email Blast Server (as opposed to delivering hundreds of messages through your outlook or webmail account).
StreamSend has built a very easy to use Email Blast Server platform that allows you to connect with thousands of customers online through email. Simply upload your email marketing list, create an html letter and deliver.
In order to avoid being labeled as spam, your technicians will need to manage your servers and constantly keep your IPs up to date. Getting flagged as spam is a very common problem with email marketing and email blasts..
Many people prefer to use email blast service providers instead of sending off their own server or thru their ISP.
There are many reputable email service providers online, who can deliver your messages for a low cost.
Chris Chong is the founder and President of AuraDev Internet Marketing, an Internet Marketing firm in Portland Oregon specializing in SEM, SEO, PPC Advertising, Email Marketing and Web Design.
At AuraDev our goal is that all advertising and marketing activities are fully track-able. We strive to prove our clients ROI. We are experts at finding profitable marketing strategies which help our clients connect with customers online.
For a limited time we are offering free Adwords and Analytics reviews. We will review your Google Adwords and Analytics account over the phone and point out opportunities to refine your internet marketing or increase the number of qualified visitors to your site. If you like what you hear, we will create a customized marketing strategy and implement changes over your preferred time period.
For a free review of your online marketing, contact Chris at 503 830 4313 or email chris@auradev.com
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