Am I telling you not to sell them? No I am not.
But you should never sell ebooks. Ever.
What do I mean?
The word “ebook” is horrible for your sales. There are very very few markets and situations where using it will be to your benefit at the present time.
If you are currently selling “ebooks” then make the change and watch conversions increase.
In the internet marketing community “ebook” has almost become a curse word. So many years of scammy “ebook” after ebook has resulted in a jaded devalued view of them.
When most people see the word ebook, they think an offer on amazon for $6.99. If they end up seeing a higher priced ebook for let’s say $59, chances are they will click the back button on their browser so just avoid using that word.
The solution?
Banish “ebook” from all of your sites. These following words just sound more convincing when selling and will have more conversions.
Digital Report
Whitepaper
Downloadable Report
Virtual Book
Report
Guide
Instantly Downloaded Guide
Manual
How-to guide
Tutorials
Quick start guide
Checklist
Cheat Sheet
Tips and Tricks folder
Case studies guide
Mindmaps
Proprietary data/info
Step-by-step guide/manual
etc.
